Ashley Kidd Joins the Team

Soulcraft proudly unveils a groundbreaking addition to our team: seven-time World Wake Surfing Champion, Ashley Kidd.

Renowned as one of the sport's greatest icons, Ashley Kidd's style, unmatched skill, and unwavering dedication have solidified her place in history. With profound passion, she continues to redefine the limits of the sport and her championship spirit surrounding her brand.

This monumental partnership signifies a pivotal moment, showcasing Soulcraft's commitment to excellence and innovation in the wake surf industry and Ashley’s commitment to bring the highest pedigree to her brand. Join us as we embark on this thrilling journey with Ashley, setting new standards of performance and inspiration.

"I'm so excited to be a part of a company whose values align perfectly with mine. High quality boards hand shaped in Oceanside, California will enhance my riding experience since I can customize my board to perfection. I’m so stoked to be a part of a company that has a close team and feels like family. I can’t wait to see what the future holds!"
~ Ashley Kidd


Ashley Kidd⚡Soulcraft - Summer 2024

This Summer, dive into the pursuit of excellence with Ashley's Soulcraft board lineup, where athleticism meets artistry. With an unparalleled pedigree boasting 7 world titles and counting, Ashley's relentless drive propels her to redefine the limits of wake surfing and the boards she not only chooses to ride, but also wants to share with her loyal following. Crafted in the USA by legendary Soulcraft craftsmen, each Soulcraft embodies precision, innovation, and soul. From the sleek lines drawn into every shape, to the dynamic performance felt underfoot, our work on Ashley's newest shapes are engineered to elevate your riding to new heights. Embrace the champions spirit with Soulcraft and the new AK Pro lineup. 🏆